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Asprey London

6th June 2018

Companies that hold a Royal Warrant regularly supply goods to Her Majesty The Queen or other members of the royal household. A mark of quality and recognition, Royal Warrant holders are well-practiced at supplying goods fit for royalty. Here’s how to indulge in some of the brands the royal household views in the highest esteem, with a very royal shopping itinerary in London.

A morning of royal shopping in London

Stick close to The Athenaeum during your morning of royal shopping, since our Mayfair neighbourhood just so happens to be home to many of the shops favoured by the royals.

For jewellery, head to Asprey (167 New Bond Street) – a favourite of the Prince of Wales, who also prefers Cartier (175-177 New Bond Street) when it comes to watches. Another Royal Warrant holder with a Mayfair flagship store is House of Garrard (24 Albemarle Street), which is especially well-known for jewellery and silver goods.

Royal Warrant

For clothing, the Queen, the Duke of Edinburgh and the Prince of Wales are all fans of Barbour (114 Piccadilly), famous for its country-chic jackets. Burberry (21-23 New Bond Street) is another favourite, known for its iconic check design and classic trench coats. Daks (10 Old Bond Street) is another favourite of the royal household and its London flagship store in Mayfair is full of the brand’s latest house check designs.

For the ideal gift or loungewear, pay a visit to Ede & Ravenscroft (8 Burlington Gardens) off Savile Row. This brand makes robes for the Duke of Edinburgh, but also crafts highly-regarded tailored suits. For perfume and aftershave, look no further than Floris London (89 Jermyn Street), where you can find fragrances favoured by the Queen and the Prince of Wales. Those in the market for a hat should pay a visit to the traditional old Lock & Co. Hatters (6 St James’s Street), a spot favourite by both the Prince of Wales and the Duke of Edinburgh.

Kate Middleton

For everything under one roof, Fortnum & Mason (181 Piccadilly) is a must-visit. Established in the 1700s, it’s a firm favourite of the Queen and the Prince of Wales. The store is especially well-known for its selection of teas and English preserves.

The Queen is also a well-known chocaholic, so it’s important to indulge in some of Her Majesty’s favourite chocolate during a royal shopping trip. Charbonnel Et Walker (One The Royal Arcade, 28 Old Bond Street) is one of her top chocolatiers, and is especially well-known for rich champagne truffles.


An afternoon of royal shopping in London

Selfridges (400 Oxford Street, W1A 1AB) is the perfect place to start the afternoon. A department store home to iconic British and international brands, this is one of London’s stalwarts. Go to the Selfridge’s Food Hall for yet more royal favourites, such as Champagne Bollinger and Bendicks chocolate. Another department store in favour with the royals is Peter Jones (Sloane Square), with a range of high-end goods and brands available in-store.

Queen Ascot

If you want to get your hands on some top quality fabrics fit for a Queen, Joel & Sons Fabrics (73-87 Church Street) in Marylebone is where the royal household favours.

For high-end giftware with a royal flavour, Halycon Days (27 Royal Exchange, Threadneedle Street) is a royal favourite, with Royal Warrants from the Queen, the Duke of Edinburgh and the Prince of Wales. For gifts or items of a historical nature, Stanley Gibbons (399 Strand) also holds a Royal Warrant, and sells rare stamps from around the world.

Whatever it is you’re looking for on a royal-inspired shopping trip in London, chances are you’ll find something with that all-important royal stamp of approval.

Halycon Days

Whatever it is you’re looking for on a royal-inspired shopping trip in London, chances are you’ll find something with that all-important royal stamp of approval. Back at The Athenaeum, you can join us for our Royal Afternoon Tea, which is made using ingredients supplied by a number of Royal Warrant holders. These include jams by Tiptree, Tate and Lyle, Dukeshill ham, James Baxter potted shrimps, Taylor’s port, tea from Darvilles of Windsor, Coleman’s mustard, smoked salmon from H. Forman and Son and baked goods from The Bread Factory. Delicious!


Royal Afternoon Tea

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