A key reason for this comes down to technology. In the first instance, technological innovation means outdoor screens are higher tech with ever-improving picture quality, meaning changing factors such as sunlight have less impact on the audience’s viewing pleasure.
However, it’s also the prevalence of technology in our everyday lives that is making Londoners seek a sense of community when watching a film. Mobile phones, tablets, live streaming and internet television makes watching films an often insular experience in this day and age. Yet there’s nothing quite like watching a film with a crowd of people and becoming part of something together for a while.
Instead of a trend that has come and gone, that might explain why open-air cinema is going from strength-to-strength. Britain’s largest outdoor cinema provider, Luna Cinema, even says that ticket sales have trebled over the last years.