14th September 2017
London Cocktail Week has certainly captured the attention of the city, growing from 5,000 to 45,000 visitors in six years. Starting as a pop-up in Selfridges, with 50 bars in the tour, it has grown year-on-year, proving that London really is the capital of cocktail culture. Perhaps one of the biggest parties of the city, the week includes workshops and tours to give imbibers the knowledge of the fizz and the pop of the most sophisticated of drinks.
An incredible 250 bars will join to serve discounted drinks to those with the London Cocktail Digital pass, including, of course, THE BAR at The Athenaeum. A destination in its own right, pass through the discreet side-door on Down Street to discover this gem of Mayfair. Intimate and inviting with elegant bespoke interiors, THE BAR at the Athenaeum is the perfect start to your cocktail trail.
Exclusive for London Cocktail Week only (2nd-8th October 2017), we will be serving the ‘East of Eden’ in collaboration with Our/London Vodka. This inventive cocktail includes a mix of Our/London Vodka, Lazzaroni Amaretto, Rinomato Aperitivo topped with East Imperial Yuzu Tonic.
The bar features the Athenaeum Hotel’s famous whiskey collection and serves Signature Cocktails created by renowned Italian bartender Giancarlo Mancino. Born in Italy, Giancarlo has 20 years in the beverage industry and trained with Master Bartender Cory Campbell (famous for training Tom Cruise for his role in the movie Cocktails).
The heart of London Cocktail Week is at Old Spitalfields Market where the pop-up cocktail village features a maze of bars, experiences, food and workshops. This vibrant celebration of the capital’s cocktail culture forms a hub for cocktail lovers to sample new products and try unique food pairings. Those with the London Cocktail Digital Pass can try Signature Cocktails for just £6 and receive exclusive discounts to bars, restaurants and ticketed events. You can download your digital pass here.
The luxurious Athenaeum Hotel is the perfect location to stay during Cocktail Week. Located in the heart of Mayfair, it is an ideal base to visit some of the most elegant bars in London.
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