A fashion and portrait photographer hailing from our home city of London, John French is known as the pioneer of a new form of fashion photography that made fashion shots suitable for printing in newspapers. By reflecting natural light and using low contrast, photographs became much better than ever before when reproduced in newsprint thanks to John French.
Originally a commercial artist and then a photographic director for an advertising studio, French’s career was put on hold during World War II, when he served as an officer in the Grenadier Guards. It was only after the war when French’s career in fashion and portrait photography took off. He set up his own photographic studio in 1948 and started working with the Fleet Street based newspaper, the Daily Express, on fashion shoots.