7 reasons to book directly with The Athenaeum
We separate fact from fiction when it comes to making a direct hotel booking with The Athenaeum.
4th March 2019
If you love the typical mother-daughter experiences of shopping and perfume, we partnered with Ginza for an exclusive twist on these pastimes that make ideal Mother’s Day treats.
If shopping is the thing you love doing most with your mum, then the perfect experience is to whisk her away on a shopping trip led by a personal stylist. This knowledgeable stylist will take you to the boutiques in Mayfair that best suit the style of you and your mum, imparting specialist advice on the best fashions, colours and cuts for the two of you. It’s the ideal time to shake up your wardrobe while having a one-of-a-kind experience for Mother’s Day. If perfumes are more your thing, then embark on our exclusive fragrance shopping experience instead. Accompanied by a fragrance expert, discover more about perfume and how to find just the right fragrance to suit your taste down to a T. You’ll smell like a million dollars by the end of the day! Find out more.
For culture buffs and art lovers, London is the place to be, with art galleries and cultural institutions that are revered on a global stage. With this in mind, Mother’s Day is the ideal time to treat your mum to an experience she wouldn’t normally have. As such, we can organise a tour of the Tate Modern with an artist, who will share inside knowledge about London’s art community and the works on display in the renowned art museum. This is an amazing way to gain an unparalleled insight into London’s art scene. Over Mother’s Day, the Tate Modern also has some special exhibitions on, including ARTIST ROOMS by the American artist Jenny Holzer, and The C C Land Exhibition of Pierre Bonnard. Find out more.
Or if your mum prefers historic British art, embark on a private tour of the Tate Britain with an experienced art guide. Tate Britain is home to art from the 1500s onwards, which is mostly of British origin, so this is a great way to learn more about the history of Britain through fascinating artworks and an insightful guide. Tate Britain also has a number of special exhibitions on over Mother’s Day, including a retrospective of the British photographer Don McCullin, while a major Van Gogh exhibition begins a few days before Mother’s Day, starting on 27 March. Find out more.
Alternatively, blend modern day London with stories from past times on a walking tour exploring Soho’s secret history with a London history blogger. Gain new perspectives on one of London’s most famous neighbourhoods and discover stories you would never know about if you didn’t have an expert on-hand to divulge fascinating information.
Surprise your mum with a totally original present for Mother’s Day and share a bonding experience you’ll remember for years to come!
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Why not make a weekend out of it? Discover our bedroom offers here.
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