London Fashion Week 2026: Where to stay in Mayfair

Everything you need to know

A key event in the fashion calendar, it's renown for showcasing new and emerging creative talent, boundary-pushing designers and the latest trends across iconic venues. As one of the world’s prestigious Big Four fashion weeks, alongside New York, Milan and Paris, the event attracts global designers, buyers, press and fashion lovers alike. The second London Fashion Week of the year will take place from 17^th – 21^st September 2026, continuing the capital’s reputation as a global fashion authority.

Where in London are the events held?

The main hub of London Fashion Week takes place typically in 180 The Strand, but there are also many shows across London in iconic venues including the likes of the British Museum and the Barbarian Conservatory.

Who goes to London Fashion Week?

London Fashion Week attracts a host of international press – think Vogue, Harper’s Bazaar along the buyers from the high-end shops like Harrods and Selfridges. While many of the runways shows are invite-only, there are plenty of opportunities for fashion enthusiasts to experience the atmosphere through pop-up shops, exhibitions, designer talks and exclusive brand activations taking place throughout the city.

Where to stay during London Fashion Week?

Choosing the right hotel during London Fashion Week is essential and staying in Mayfair places you perfectly at the heart of the action.  When staying at The Athenaeum Hotel & Residences you’re just a leisurely 15-minute stroll or a short hop in a black cab from the primary hubs in Soho and The Strand. And fashionable Mayfair and its stylish townhouses are often chosen for the more intimate fashion presentations, so you mind spot some of the designers and models themselves. The hotel is the ultimate chic retreat for industry insiders and fashion enthusiasts alike.