Investment, Reimagined

According to Chinese tradition, 2026 is the Year of the Fire Horse, a rare powerful period of dynamic change, bold action and heightened passions. A great place to start. In 2026 we're embarking on a year of bold and decisive ambition with a series of extensive reimaginations to reinvigorate our hotels, creating new spaces and experiences for all our guests.  

Why now?  

Reacting to market changes we are seeing expectations rise, the influence of sustainability grow and booking patterns change. 

Heightened passions:  

Organiser and delegate expectations are rising beyond the fabric of the meeting space. That’s why our plans will not only revitalise our bedrooms and spaces but also reimagine the whole guest experience. Moving away from the generic towards personalisation. If you’re looking for breakout activities or an immersive team building idea. We can help. Exceptional standards and at-your-fingertips information through dedicated hosting and a rapid response to questions or changes. We’re building elevated hotels and offering bespoke meeting experiences.

Dynamic change:  

Incorporating new green policies and practices is in our DNA. We minimise waste by offering in-room recycling. The ingredients in your meeting menu are locally sourced produce and our place in the local community is hugely important. Investing in a sustainable future has never felt more important, and as part of our investment we have replanted The Athenaeum’s Living Wall with over 2,000 new plants, partnered with a local yoga instructor to create in-room videos at Francis Hotel and are modernising the bedrooms and dining spaces at The Castle Hotel, in a building that dates from 1528 that doesn’t come without issues. 

Bold action:  

We know it’s tough out there right now. Costs are rising for all businesses, yet we are continuing to invest heavily in the total guest experience. Building relationships and positive interaction, future proofing our spaces beyond the bricks.  

We’re investing in knowledge through post event surveys and follow ups. Understanding the needs of our organisers and delegates means we can continue to create experiences that go above and beyond.

What are we doing?  

Redefining The Castle Hotel in Windsor with extensive refurbishment of the bedrooms, dining space and library throughout the year 

Enhancing the guest experience at The Athenaeum Hotel & Residencies with two new suites and a deluxe room all with stunning London views on our 10th floor and refreshing all 162 bedrooms by the end of the year.  

Completing the reimaging of Francis Hotel with Francis Hotel Spa opening in March, complementing the 98 new bedrooms, Michelin-mentioned restaurant, lounge and resident’s snug all completed in 2025.  

It’s a long road, but we’re looking forward to the results. We are already seeing the benefit of the Francis Hotel refurbishment. Our guest satisfaction score sits at well over our 90% target and our net promoter score is exceptional.

Get in touch with our sales team to discuss your meetings and events needs in 2026.